• 1313 (GBV Helpline)
  • 220 5087725

About

About Us

PF Initiative

PF Initiative  (PFI) former Paradise Foundation is a socio-economic, development-oriented organization which has been supporting people and communities in need over the years.

PFI plans to continue supporting the government in its efforts in servicing our communities. Founded in 2015, the organization has successfully launched projects that target the under-privileged and minority groups. Our community support activities have provided aid to health facilities, schools and places of worship.

Our Mission

To enhance the quality of life of individuals in the Gambia through access to employment, health care and social protection.
  • If you want to change the world
  • If you want to change the world
  • If you want to change the world
  • If you want to change the world
315+

# Of Sexual Violence Cases

205+

# Of Domestic Violence Cases

102+

# Of SGBV Cases

1570+

# Of Calls

Targeted Intervention

Career Guidance

CV Workshop, Job Center

Mentorship and Coaching

Including Life Skills

Youth Apprenticeship and Entrepreneurship

Across several fields

Social Issues

Sexual/Gender-Based violence, Mental Health, Drug Abuse

Health Programs

HIV, TB, Malaria, Cancer, Covid-19

Clients Testimonial

What peoples say about us

Rohey Njie

Njie

“I had to relocate somewhere far from my community, because I was stigmatized and traumatized” –Rohey Njie stated. Despite the discrimation and stigma she was subjected to, Rohey ddidn’t succumb to her trauma. She contacted 1313 and Paradise Foundation came to her aid. She was offered shelter, psycho-social support among other forms of support.

Our Volunteer

Volunteers who always support us

Muhammad Jah

Muhammad Jah

Program Coordinator/M&E

Oulay Joof

GBV Case Manager
Aisha Baldeh

Aisha Baldeh

Executive Director
felicia-b-davis-sheku

Felicia B Davis-Sheku

GBV Referral Coordinator
mam-mengeh-foon

Mam Mengeh Foon

Admin & Finance Coordinator
matilda-johnson

Matilda Johnson

Communication Analyst