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t's time to end the stigma surrounding HIV/AIDS. Let's choose compassion, understanding, and action. #WorldAIDSDay Ministry of Health The Gambia Ministry of Gender, Children & Social Welfare Civil Society Institute for Health.

It is a WORLDWIDE Campaign to OPPOSE VIOLENCE against WOMEN and CHILDREN

It aims to raise awareness of the NEGATIVE impact that VIOLENCE and ABUSE have on WOMEN and CHILDREN and to RID society of ABUSE PERMANENTLY.

This year's 16 Day of Activism focuses on Domestic Violence which is prevalent here in The Gambia, so we joined forces with other CSO's as a consortium to...

As part of the Beijing+30 review, member States have been invited to undertake comprehensive national-level reviews that take stock of achievements, identify gaps and setbacks, and outline strategies for addressing those gaps and challenges at the national level. The regional review aims to assess current and emerging challenges that affect the implementation of the BPfA and the achievement of gender equality and the empowerment of women. We in PF-Initiative were honoured to be the organisers of this event. The event...

The Youth Climate Adaptation Action Day, organised by the Global Center on Adaptation (GCA) on the 12th of October 2024, is the largest-running annual youth adaptation event taking place in over 100 countries around the world. This day is dedicated to mobilising, showcasing, and celebrating the potential of young people to innovate and accelerate climate adaptation solutions. Youth across the world are invited to participate in this day of climate adaptation celebration. 

The Youth...

In a society where issues surrounding sexual gender-based violence (SGBV) and mental health are often swept under the carpet, one influential women-led advocacy group is taking a stand. Meet "Ask Bajen Community Advocates",  a dynamic initiative created by the PF-Initiative, formerly (Paradise Foundation), which aims to address the deep-rooted issues of SGBV in The Gambia and advocate for improved mental health in communities nationwide. This comes in the face of societal and political pressure. The latter was demonstrated by recent...

PF Initiative (PFI), with support from UNICEF through TANGO, organized a significant event at
Bundung Main Mosque and Ebo Town Mosque focusing on the engagement of religious leaders and
their congregations to uphold the ban on Female Genital Mutilation/Circumcision (FGM/C). Both
events emphasized the collaborative efforts needed to eliminate FGM, which continues to impact the
lives of countless women and girls.

The event highlighted the critical role religious leaders can play in
ending Female Genital Mutilation/Cutting (FGM) in The Gambia. The key recommendation focuses
on a two-pronged...

The forum organised by PF-Initiative (PFI) aimed to amplify women and girls voices in The Gambia, focusing on advocating for
National Assembly Members (NAMs) to uphold the rights of women and girls, including the
enforcement of the Female Genital Mutilation/Cutting (FGM/C) ban. Recent developments in the
National Assembly regarding a proposed repeal of the Women's Act of 2015 have necessitated this
crucial conversation. The event gathered activists, legal experts, Bajens, health experts, and
policymakers to discuss the preservation of women's rights, with discussions conducted in...

The FGM ban campaign utilized a multifaceted media strategy to effectively amplify its
message. A core component of the campaign was the extensive use of radio broadcasts, with
392 spots aired across both mainstream and community stations, ensuring broad reach.
Complementing this, a robust social media presence was established, featuring 21 targeted
messages. These included innovative audio posters and sign language interpretations for
persons with disabilities, shared on high-traffic platforms. Traditional media was also leveraged,
with ten strategically placed newspaper advertisements, including a week-long spotlight in...

Youths speak out against FGM repeal! In a forum, organizd by PF Initiative Tahawou Jigueen with support from TANGO, young people shared their trauma and disappointment regarding the potential repeal of the Women's Act, which protects women and girls from FM. Thank you to our honourable speakers Hon. Modou Lamin Bah.